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    Sport Marketing Quarterly, Volume 29, 2020, Issue 2

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: REPEAT REGISTRATIONS OF A RUNNING EVENT: APPLYING CUSTOMER BASE ANALYSIS by Carol A. Finnegan, Thomas J. Aicher and Robert A. Block.
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