How to run a global marketing campaign that meets local needs without damaging the brand
Kevin Freedman, Chairman and Founder, Freedman International
Four ways digital works to build brands and relationships
David Aaker, Vice-Chairman, Prophet and Professor Emeritus, UC Berkeley
Marketing to millennials: Re-imagining the consumer as a partner, not a target audience, to increase engagement
Jeff Fromm, President, Cherryh Butler, Trends/Content Specialist and Chris Dickey, Chief Data Strategy Officer, FutureCast
Executing the brand: Emerging digital brand execution tools and the role of employees in developing on-brand materials
Alexander Jasperse, Marketing and Communications Advisor, Learning Programs Branch, Ontario Region, Canada School of Public Service, Government of Canada
Sponsorship and the Elaboration Likelihood Model: BMW’s 2014 Winter Olympic Brand Strategy
John A. Fortunato, Professor, School of Business, Fordham University
Corporate giving at the Shakespeare Theatre Company, Washington, DC: ‘I can no other answer make but thanks, and thanks; and ever thanks’
Noreen Major, Director, Corporate Giving, Shakespeare Theatre Company
Strengthening brand positioning through price transparency in higher education
Alan P. Duesterhaus, Instructor, George Dean Johnson, Jr. College of Business and Economics, University of South Carolina Upstate
Media brands in social network sites: Problems German media companies have faced and lessons they have learned
Ulrike Rohn, Researcher, Institute of Social Studies, University of Tartu and Sabine Baumann, Professor of Media Management and Economics, Institute for Media Management and Journalism, Jade University
