Paper 1
Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans
Rui Biscaia, Universidade Europeia, Portugal
Abel Correia, Universidade de Lisboa, Portugal
Stephen Ross, Iniversity of Minnesota, USA
Paper 2
Customer productivity in technology-based self-service of virtual golf simulators
Taehee Kim, Sungkyunkwan University, South Korea
Hyomin Seo, Sungkyunkwan University, South Korea
Kyungro Chang, Sungkyunkwan University, South Korea
Paper 3
Understanding purchasing intentions in secondary sports ticket websites
Taesoo Ahn, Merrimack College, USA
Jin Kyun Lee, Hongik University, South Korea
Paul M. Pedersen, Indiana University, USA
Paper 4
The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: the role of product involvement
Jung-Gyo Lee, Kyung Hee University, South Korea
Jaejin Park, Pusan National University, South Korea
