International Journal of Sports Marketing & Sponsorship Vol 15, No. 4, July 2014

ijsms-dsPaper 1
The impact of new, renewal and termination sponsorship announcements on share price returns
Thomas S. Kruger, University of Pretoria, South Africa
Michael Goldman, University of San Francisco, USA
Mike Ward, University of Pretoria, South Africa

Paper 2
Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context
Carolin Plewa, University of Adelaide, Australia
Karen Palmer, Marketing and Sales Manager, Stratford Arts Trust, UK

Paper 3
Strategic match of athlete endorsement in global markets: an associative learning perspective
Yonghwan Chang, University of Florida, USA
Yong Jae Ko, University of Florida, USA
Taehee Kim, Sungkyunkwan University, South Korea

Paper 4
Cost performance of Italian football clubs: analysing the role of marketing and sponsorship
Carlos Pestana Barros, Technical University of Lisbon, Portugal
Vincenzo Scafarto, University of Cassino, Italy
António Samagaio, Technical University of Lisbon, Portugal

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