Journal of Applied Sport Management, Vol. 10, 2018, No. 3

Ignition Tradition? A Case Study of the Florida State University Athletics Department’s 2014 Logo Redesign
David P. Hedlund, Brian S. Gordon, Masayuki Yoshida, Joseph St. Germain, Marlon McPhatter

Open Access
Lifelong Female Engagement in Sport: A Framework for Advancing Girls’ and Women’s Participation
Norm O’Reilly, Michelle Brunette, Cheri Bradish

The “Psychological” Contract of Employment: A Qualitative Analysis of Psychological Contract Violation Within English Professional Rugby Union
Mike Rayner

Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit with Athlete Endorsers
Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas