Tag: Antti Kauppinen
International Journal of Sport Management and Marketing, Vol. 22, 2022, No. 1–2
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: How does spectator marketing in women's leagues differ from that in men's leagues? by Natsumi Adachi, Rei Yamashita, Hirotaka Matsuoka.
International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 1/2: Sports Entrepreneurship and Innovation
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.