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International Journal of Sport Management and Marketing, Vol. 22, 2022, No. 1–2
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: How does spectator marketing in women's leagues differ from that in men's leagues? by Natsumi Adachi, Rei Yamashita, Hirotaka Matsuoka.