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International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 5/6 | Consumer Behaviour and Trends in Sports Services
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Mobile marketing influence on football fan behaviour: the case of FC Persepolis by Reza Mohammadkazemi; Bahman P. Ebrahimi; Mahmood Shiri.
Not knowing how a game of sports will end is said to heighten the attraction of watching it. This is the subject of a recent anthology, Outcome Uncertainty in Sporting Events: Winning, Losing and Competitive Balance edited by Plácido Rodríguez, Stefan Kesenne & Brad R. Humphreys (Edward Elgar). Kjetil K. Haugen has spent a fair amount of time and thought on the Uncertainty of Outcome hypothesis, which is evident in his review.