Social Sochi: using social network analysis to investigate electronic word-of-mouth transmitted through social media communities
Marion E. Hambrick; Ann Pegoraro
The effect of Twitter on sports fans’ information processing: an analysis of the controversial referee’s decision in the 2012 London Olympic Games
Min Kyo Lee; Sangyoon Ryu; Galen Clavio; M. David Lovell; Choong Hoon Lim; Paul M. Pedersen
Speak for yourself: analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games
Joshua R. Pate; Robin Hardin; Brody Ruihley
I am not loving it: examining the hijacking of #CheersToSochi
Ann Pegoraro; Lauren M. Burch; Evan Frederick; Claude Vincent
Playing the game: how football directors make sense of dismissing the coach
Rasmus Nissen
Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Gashaw Abeza; Ann Pegoraro; Michael L. Naraine; Benoït Seguin; Norm O’Reilly