Linnaeus University, Kalmar, Sweden
Emanating from an ethnographic study of Swedish bodybuilders, this article aims to present a sociological understanding of various circumstances influencing the decision to begin taking performance-enhancing drugs. Theoretically, the research builds upon a constructionist approach, in which actors’ identity claims, the way they describe themselves and their group affiliation, are understood both as individual stories of identity construction and as discursive statements. The result shows that the willingness to perform, to focus on the body’s function, is a paradigmatic narrative being expressed throughout. As such, this performance oriented lifestyle can be related to traditional values saluted within organised sports and also understood as a fairly stable part of a hegemonic masculine construction. However, the results also show how the performance logic is entwined with a strong zest for bodily aesthetics. In the article, this cultural ambiguity is used as an analytical window through which one can see how different understandings of gender, health and doping continuously are socially negotiated in relation to contemporary fitness culture and public health organisations in Swedish society. By analysing doping trajectories in this way the article suggests that drug using practises could be understood as an activity performed along a continuum of cultural and societal (over-)conformity, rather than actions representing societal abnormality.
About the Author
JESPER ANDREASSON is associate professor of sport science at Linnaeus University and has a PhD in Sociology. He has written mainly in the field of gender studies, and the sociology of sport. Andreasson’s doctoral dissertation, The Gender of Sports from 2007 (Swedish), focuses on how gender, the body and sexuality are constructed within Swedish team sports. His more recent work is found within the field of gym/fitness culture, gender, bodybuilding and doping. He has a qualitative and ethnographic approach in his research and is currently working on a book-project focusing gender, health and pedagogies within gym and fitness culture.
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