Residents’ perception of the 2014 Sochi Olympic Games: comparison of pre- and post-impacts
Alexandr Vetitnev; Nadezhda Bobina
The impact of endorsement on a sport-based social marketing campaign
Shima Behnoosh; Michael Naylor; Geoff Dickson
In quest of gold: Olympic Gold Quest
Siddhartha Kumar Rastogi
The role of human capital, psychological capital, social capital and leadership capital in building an athlete’s global brand image
Yuliani Suseno; Denise Gengatharen
The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Jongchul Park; Shane Kerr; Il-Gwang Kim