Tag: Marcel Huettermann
Journal of Sport Management, Volume 38, 2024, Issue 2
JSM encourages the submission of manuscripts in a number of areas as they relate to the management, governance, and consumption of sport. Studies using quantitative and/or qualitative approaches are welcomed. The Forum Editor’s pick from the current issue: Fan Engagement Behavior: Validation of a Theory-Based Scale by Masayuki Yoshida, Rui Biscaia, Sebastian Uhrich, Brian S. Gordon, Marcel Huettermann, Makoto Nakazawa.
Journal of Global Sport Management, Volume 8, 2023, issue 2 | The eSports Revolution
JGSM aims to be the global platform for focused, rigorous, and interdisciplinary research that has originality, depth, and clarity of insights into significant issues and developments of interest to sport management. The Forum Editor’s pick from the current issue: Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors by Marcel Huettermann, Galen T. Trail, Anthony D. Pizzo & Valerio Stallone.
Journal of Global Sport Management, Volume 7, 2022, issue 4
JGSM aims to be the global platform for focused, rigorous, and interdisciplinary research that has originality, depth, and clarity of insights into significant issues and developments of interest to sport management. The Forum Editor’s pick from the current issue: A Multilevel Analysis of the Chinese Super League: Examining the Game Level and Home Team Level Determinants of Stadium Attendance by Shanshan Li, Yoonji Ryu & Hansol Kim.
Sport Marketing Quarterly, Volume 31, 2022, Issue 1
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Cut from the Same Cloth: An Examination of Attachment to College Football Coaches by Michael Mudrick and Janet Fink.