Journals Sport Marketing Quarterly, Volume 27, 2018, Issue 3 June 20, 2019 0 Industry Insider: Chip Wile Matt Bernthal An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario Eric Brownlee, T. Christopher Greenwell and Anita Moorman The Link Between Brand Equity and On-Field Performance in Professional Sports: An Exploratory Study Stefan Hattula Can Concessions Take You Out to the Ballpark? An Investigation of Concessions Motivation Mark A. Slavich, Lisa Rufer and Gregory P. Greenhalgh Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands Rui Biscaia and Claudio Rocha A Conceptual Framework for Retro Marketing in Sport Zach Scola and Brian S. Gordon Do the NFL’s Ticket Allocation Practices Create Economic Injury to Consumers: A Review of Recent Litigation Adam Cocco Share this:TweetEmailPrintMoreBlueskyRedditShare on TumblrPocketTelegramWhatsApp
