JournalsSport Marketing Quarterly, Volume 27, 2018, Issue 3 June 20, 20190Industry Insider: Chip Wile Matt BernthalAn Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario Eric Brownlee, T. Christopher Greenwell and Anita MoormanThe Link Between Brand Equity and On-Field Performance in Professional Sports: An Exploratory Study Stefan HattulaCan Concessions Take You Out to the Ballpark? An Investigation of Concessions Motivation Mark A. Slavich, Lisa Rufer and Gregory P. GreenhalghSponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands Rui Biscaia and Claudio RochaA Conceptual Framework for Retro Marketing in Sport Zach Scola and Brian S. GordonDo the NFL’s Ticket Allocation Practices Create Economic Injury to Consumers: A Review of Recent Litigation Adam Cocco Share this: Click to share on Bluesky (Opens in new window) Bluesky Tweet Click to email a link to a friend (Opens in new window) Email Click to print (Opens in new window) Print More Click to share on Reddit (Opens in new window) Reddit Share on TumblrPocket Click to share on Telegram (Opens in new window) Telegram Click to share on WhatsApp (Opens in new window) WhatsApp