Sport Marketing Quarterly, Volume 27, 2018, Issue 2

Industry Insider: Susan O’Malley
Mark Nagel

An Examination of Employees’ Response to Sponsorship: The Role of Team Identification
Abdullah Demirel, Janet Fink and Steve McKelvey

Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior
Seunghwan Lee and Bob Heere

The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Identification with the Team
Brian H. Yim and Kevin K. Byon

eSport vs. Sport: A Comparison of Spectator Motives
Anthony D. Pizzo, Bradley J. Baker, Sangwon Na, Mi Ae Lee, Doohan Kim and Daniel C. Funk

What’s in a Name? A Case Study of NBA Basketball in Charlotte
Henry Wear, Dorothy Rodgers Collins and Bob Heere