Journals Sport Marketing Quarterly, Volume 27, 2018, Issue 2 June 19, 2019 0 Industry Insider: Susan O’Malley Mark Nagel An Examination of Employees’ Response to Sponsorship: The Role of Team Identification Abdullah Demirel, Janet Fink and Steve McKelvey Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior Seunghwan Lee and Bob Heere The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Identification with the Team Brian H. Yim and Kevin K. Byon eSport vs. Sport: A Comparison of Spectator Motives Anthony D. Pizzo, Bradley J. Baker, Sangwon Na, Mi Ae Lee, Doohan Kim and Daniel C. Funk What’s in a Name? A Case Study of NBA Basketball in Charlotte Henry Wear, Dorothy Rodgers Collins and Bob Heere Copyright Infringement and Embedded Photos: A Photo of Tom Brady Goes Viral and Raises Challenging Copyright Issues for Publishers Anita M. Moorman Share this:Tweet Click to email a link to a friend (Opens in new window) Email Click to print (Opens in new window) Print More Click to share on Bluesky (Opens in new window) Bluesky Click to share on Reddit (Opens in new window) Reddit Share on TumblrPocket Click to share on Telegram (Opens in new window) Telegram Click to share on WhatsApp (Opens in new window) WhatsApp
Industry Insider: Susan O’Malley
