JournalsSport Marketing Quarterly, Volume 27, 2018, Issue 2 June 19, 20190Industry Insider: Susan O’Malley Mark NagelAn Examination of Employees’ Response to Sponsorship: The Role of Team Identification Abdullah Demirel, Janet Fink and Steve McKelveyExploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior Seunghwan Lee and Bob HeereThe Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Identification with the Team Brian H. Yim and Kevin K. ByoneSport vs. Sport: A Comparison of Spectator Motives Anthony D. Pizzo, Bradley J. Baker, Sangwon Na, Mi Ae Lee, Doohan Kim and Daniel C. FunkWhat’s in a Name? A Case Study of NBA Basketball in Charlotte Henry Wear, Dorothy Rodgers Collins and Bob HeereCopyright Infringement and Embedded Photos: A Photo of Tom Brady Goes Viral and Raises Challenging Copyright Issues for Publishers Anita M. Moorman Share this: Share on Bluesky (Opens in new window) Bluesky Tweet Email a link to a friend (Opens in new window) Email Print (Opens in new window) Print More Share on Reddit (Opens in new window) Reddit Share on Threads (Opens in new window) Threads Share on Tumblr Share on Telegram (Opens in new window) Telegram Share on WhatsApp (Opens in new window) WhatsApp