Special Issue on Strategic Management in Sport Business
Submissions due: July 31, 2014
A business looking for stable revenues, new product development, or international expansion engages in business strategy by determining how to position itself in appropriate markets and in relation to competitors. Strategic management relates to sports in one of two ways:
- A non-sport firm may use sport strategically by advertising, sponsoring, or partnering with a sport-related business.
- A sport-related business can exist in a wide variety of industries each of which have different economic features and market forces.
Due to these differences, strategic management instructors benefit from teaching-focused case studies from both types of firms that focus on real decisions made in real businesses.
As such, the aim of this special issue is to develop teaching cases appropriate for undergraduate and graduate courses in strategic management. The goal is to increase the number of cases related to strategic management that can be used in case study pedagogy.
Read the full Call for Papers here: Call For Papers Strategic Management Special Issue