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    Journal of Sport Management, Volume 39, 2025, Issue 3 | Directions in Fandom and Spectatorship

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    Editorial

    Open Access
    Directions in Fandom and Spectatorship
    Scott Tainsky, Shannon Kerwin, Steven Salaga
    Pages: 145-146
    DOI: 10.1123/jsm.2025-0068

    Articles

    Cognitive, Affective, and Behavioral Approaches to the Formation of Individual Sport Fans’ Psychological Ownership and Its Impacts on Prosocial Behavior, Attendance Intention, and Psychological Well-Being
    Seong-Jin Park, Hyun-Woo Lee
    Pages: 147-162
    DOI: 10.1123/jsm.2024-0284

    Identity Conflict Among Politically Engaged Sport Fans: Implications for Fan Loyalty
    Ben Larkin
    Pages: 163-179
    DOI: 10.1123/jsm.2024-0171

    Sport Fans and Flourishing: Examining the Mediating Role of Sport Fan Well-Being in Predicting Flourishing
    Brian S. Gordon, Masayuki Yoshida, Yuhei Inoue, Rui Biscaia
    Pages: 180-195
    DOI: 10.1123/jsm.2024-0189

    The Impact of Augmented Reality Technology on Sport Spectators’ Psychological and Behavioral Responses: The Role of Sensitization and Habituation
    Jin Woo Ahn, Yong Jae Ko
    Pages: 196-209
    DOI: 10.1123/jsm.2024-0058

    UCLA players run onto the field before an NCAA college football game between the UCLA and the Arizona State, Nov. 11, 2023, in Pasadena, California. (Shutterstock/Ringo Chiu)

    Long-Term Viewership Forecasting of American College Football Games
    Junhyung Park, Franklin Kenter, Oliver Hasler
    Pages: 210-221
    DOI: 10.1123/jsm.2024-0184

    Book Review

    The Politics of Football
    Alex C. Gang
    Pages: 222-223
    DOI: 10.1123/jsm.2024-0338


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