International Journal of Sports Marketing & Sponsorship Vol 15, No. 3, April 2014

ijsms-dsPaper 1
Towards the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012
Nicolas Chanavat, Université Paris Sud, France
Michel Desbordes, Université Paris-Sud, France

Paper 2
The negative impacts of hosting mega-sporting events and intention to travel: a test of the crowding-out effect using the London 2012 Games as an example
Dongfeng Liu, Shanghai University of Sport, China
Robert Wilson, Sheffield Hallam University, UK

Paper 3
The mediating role of perceived value in two different price settings
Hyungil Harry Kwon, Chung-Ang University, South Korea
Do Young Pyun, Nanyang Technological University, Singapore
Kyong Keun Choi, Kyung Hee University, South Korea

Paper 4
The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran
Behzad Foroughi, Universiti Sains, Malaysia
Khairul Anuar Mohammad Shah, Universiti Sains, Malaysia
Sunghyup Sean Hyun , Pusan National University, South Korea

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