International Journal of Sports Marketing & Sponsorship Vol 15, No. 2, January 2014

ijsms-dsPaper 1
Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers 
Subhadip Roy, Institute of Management, Udaipur,India
Anita Pansari, Research scholar, IBS Hyderabad, India

Paper 2
Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism 
Yue Meng-Lewis, Bournemouth University, UK
Des Thwaites, Leeds University Business School, UK
Kishore Gopalakrishna Pillai, Aston Business School, UK

Paper 3
The impact of acculturation and ethnic identity on American football identification and consumption among Asians in the United States
Jae-Pil Ha, University of Arkansas at Little Rock, UK
Mary A. Hums, University of Louisville, USA
Chris T. Greenwell, University of Louisville, USA

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