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Exploring the relationship between team (as brand) personality and geographic personality: linking consumer perceptions of sports teams and cities
K. Damon Aiken, CSU Chico, College of Business, USA
Richard M. Campbell, Sonoma State University, USA
Eric C. Koch, Regis University, USA
The complementarity factor in the leveraging of sponsorship
François A. Carrillat, HEC Montréal, Canada
Alain D’Astous, HEC Montréal, Canada
The role of sports brands in niche sports subcultures
Veronika Schwarzenberger, AUT University, New Zealand
Kenneth Hyde, AUT University, New Zealand
I want to buy more because I feel good: the effect of sport-induced emotion on sponsorship
Ryan T. Wang, Kennesaw State University, USA
Kyriaki Kaplanidou, University of Florida, USA
