Innovative methodology to identify sport fan behaviours in a newly emerging market: an ethnographic photo-journaling in the Colombian soccer games
Sung-Bae Roger Park, Joon-Seo Andrew Choi
Constraint factors affecting non-attendance in collegiate volleyball
Kurt C. Mayer Jr., Alan L. Morse, Terry W. Eddy, Adam Love
The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention: football – the African Nations Cup 2010
Fawzi Dekhil, Salma Khammassi
Different spokes: a multidimensional scale analysis of market segmentation in mountain biking
Kieren McEwan, Neil Weston
Innovations in Major League Baseball catalysing factors: when winning is not enough
André Richelieu, Andrew Webb
