International Journal of Sport Communication, Volume 14, 2021, No. 2

Original Research

What We Do When We Watch Live Sports: An Analysis of Concurrent Viewing Behaviors
Nicky Lewis, Walter Gantz, Lawrence A. Wenner
Page: 153–167
DOI: 10.1123/ijsc.2020-0270

Separate and Unequal? Representations of Sportswomen on espnW’s and ESPN’s Instagram
Kelly Fraidenburg, Laura Backstrom
Page: 168–194
DOI: 10.1123/ijsc.2020-0306

Content Analysis as a Research Method: A Content Analysis of Content Analyses in Sport Communication
Markus Schäfer, Catharina Vögele
Page: 195–211
DOI: 10.1123/ijsc.2020-0295

Batting Average and Beyond: The Framing of Statistics Within Regional Major League Baseball Broadcasts
Zachary W. Arth, Andrew C. Billings
Page: 212–232
DOI: 10.1123/ijsc.2020-0112

A Tale of No Cities: Analysis of Premier Lacrosse League Fan Identity and Fanship
Samuel D. Hakim
Page: 233–254
DOI: 10.1123/ijsc.2020-0299

Ambush Marketing Via Social Media: The Case of the Three Most Recent Olympic Games
Gashaw Abeza, Jessica R. Braunstein-Minkove, Benoit Séguin, Norm O’Reilly, Ari Kim, Yann Abdourazakou
Page: 255–279
DOI: 10.1123/ijsc.2020-0266

Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions
Cindy Lee, Hyejin Bang, David J. Shonk
Page: 280–297
DOI: 10.1123/ijsc.2020-0298

Case Study

SportsCenter: A Case Study of Media Framing U.S. Sport as the COVID-19 Epicenter
Travis R. Bell
Page: 298–317
DOI: 10.1123/ijsc.2020-0258