International Journal of Sport Communication, Volume 13, 2020, No. 4

Scholarly Commentary

Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication
Gashaw Abeza, Norm O’Reilly, Jessica R. Braunstein-Minkove
Page: 595–620
DOI: 10.1123/ijsc.2020-0052

Student Research

Push and Pull Factors in E-Sports Livestreaming: A Partial Least Squares Structural Equation Modeling Approach
Tyreal Yizhou Qian, Jerred Junqi Wang, James Jianhui Zhang
Page: 621–642
DOI: 10.1123/ijsc.2020-0001

The Impact of Legalization of Sports Gambling: How Motivation, Fandom, and Gender Influence Sport-Related Consumption
Dan Cason, Minkyo Lee, Jaedeock Lee, In-Sung Yeo, Edward J. Arner
Page: 643–654
DOI: 10.1123/ijsc.2020-0022

Industry Interviews

Interview With Xu Jicheng, Director General of the Media Operation Department, Beijing 2022 Olympic and Paralympic Winter Games
Ximeng Shang, Wei Wei
Page: 655–662
DOI: 10.1123/ijsc.2020-0279

Big Data in Sport Industry: Interview With Michal Lorenc, Head of Industry—Ticketing and Live Events at Google
Gashaw Abeza
Page: 663–669
DOI: 10.1123/ijsc.2020-0272

Original Research

A Social Media Analysis of the Gendered Representations of Female and Male Athletes During the 2018 Commonwealth Games
Elaine Chiao Ling Yang, Michelle Hayes, Jinyan Chen, Caroline Riot, Catheryn Khoo-Lattimore
Page: 670–695
DOI: 10.1123/ijsc.2020-0045

Social Media Usage During Live Sport Consumption: Generation Gap and Gender Differences Among Season Ticket Holders
Yann Abdourazakou, Xuefei (Nancy) Deng, Gashaw Abeza
Page: 696–718
DOI: 10.1123/ijsc.2020-0021

Case Study

Aggregation as the Remedy for the Decline of Niche Sports Broadcasting: A Case Study of the European Championships
Henk Erik Meier, Jörg Hagenah, Malte Jetzke
Page: 719–743
DOI: 10.1123/ijsc.2020-0007

Book Reviews

Changing the Game: My Career in Collegiate Sports Marketing
Zack P. Pedersen
Page: 744–746
DOI: 10.1123/ijsc.2020-0278

Same Players Different Game: An Examination of the Commercial College Athletics Industry
Braden Norris
Page: 747–749
DOI: 10.1123/ijsc.2020-0304

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