Articles
Festival Personality and How It Influences Visitor Attitude and Intention
pp. 665-684(20)
Quintal, Vanessa; Lwin, Michael; Phau, Ian; Sood, Abhinav
Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro
pp. 685-697(13)
Gomez-Casero, Gema; Pérez Gálvez, Jesús Claudio; Lopez-Guzmán, Tomás; Jara-Alba, Carol Angélica
Sponsorship Outcomes for Charity-linked Events: Participant Segments Interaction with Sponsor Attributes
pp. 699-710(12)
Pitts, Robert E.; Smith, Wayne W.; Wang, Weishen
How Should Sponsorship Activation Work? A Sports Event and Athlete-Based Brand Building Framework (SEA-BB) Capturing an Internal and External Route
pp. 711-733(23)
Bjerke, Rune; Kirkesaether, Erlend
Zero Hours Contracts and Their Perceived Impact On Job Motivation of Event Catering Staff
pp. 735-752(18)
Filimonau, Viachaslau; Corradini, Sara
Host or Sponsor? Consumer Responses to Event Origins and Brand-related Event Leveraging
pp. 753-767(15)
Skard, Siv; Adam, Sunniva; Engdahl, Lise Fredrikke
An Attitudinal Impacts Analysis of Social Media Platforms And Brand Relationship Quality at Music Festivals
pp. 769-788(20)
Strand, Anna; Robertson, Martin
