Exploring new routes within brand research in sport management: directions and methodological approaches
Tim Ströbel & Claas Christian Germelmann
Pages: 1-9 | DOI: 10.1080/16184742.2019.1706603
Brand governance practices in Canadian national sport organizations: an exploratory study
Marijke Taks, Benoit Seguin, Michael L. Naraine, Ashley Thompson, Milena M. Parent & Russell Hoye
Pages: 10-29 | DOI: 10.1080/16184742.2019.1690538
Brand capabilities in English Premier League clubs
Argyro Elisavet Manoli
Pages: 30-46 | DOI: 10.1080/16184742.2019.1693607
Esports extension of a football brand: stakeholder co-creation in action?
Marjorie Bertschy, Hans Mühlbacher & Michel Desbordes
Pages: 47-68 | DOI: 10.1080/16184742.2019.1689281
Value cocreation at sport events
Reinhard Grohs, Verena E. Wieser & Matthias Pristach
Pages: 69-87 | DOI: 10.1080/16184742.2019.1702708
Exploring athlete brand image development on social media: the role of signalling through source credibility
Sangwon Na, Thilo Kunkel & Jason Doyle
Pages: 88-108 | DOI: 10.1080/16184742.2019.1662465
