Editors
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- Vassilios Ziakas
- Donald Getz
Rationale and Purpose
Case studies are a key pedagogic method in management as they enable to apply theory in practical contexts and solve organizational problems. They also encourage learners to critically think, reflect and envision alternative ways of managing organizations. This way a case study is not simply a problem-solving exercise, but more importantly, it can engender learning and new insight on diachronic issues and pathogenies. While there are many management-related texts with case studies on different fields and disciplines, the literature on events lacks a comprehensive collection of teaching case studies that cover thoroughly the management aspects of events. This gap must be filled. Event educators should have readily available in their hands a choice of well-crafted cases to illumine issues and interrelationships in event management practice, apply concepts and theories, facilitate critical thinking of learners, as well as advance standards of practice through reflective and blended learning.
It is with this purpose in mind that we are putting together this collection of pedagogic cases. The collection aims to be comprehensive of event management and event tourism main areas, including inter alia, planning, design, operations, human resources, leadership, marketing, policy, strategy, governance, placemaking, leveraging, collaboration, partnership-working, stakeholder management, sustainability, resilience, impact assessment and evaluation. It is intended to offer case studies that mirror the practices and challenges in the event/tourism management industry across the globe – in different regional contexts and cultures – integrating theory with policy, functional and operational perspectives. The case studies in this collection will also be accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments.
Synopsis and Table of Contents
The collection will enable event management educators and learners to get access to a variety of teaching and learning practices. The scope of the case may vary contingent on the theory applied, the extent for use in a classroom, and pedagogical requisites. The goal is to be inclusive and comprise as many cases covering from a critical perspective various policy, functional and operational issues of event management and/or its intersection with tourism. Each case may in total be between 4000-5000 words, including teaching notes. This means that the teaching narrative should be approximately 2000-2500 words, and similarly, the teaching note should be around 2000-2500 words. The following list outlines the broad range of topics that contributors may choose to focus on their case:
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- Contemporary Issues and Evolution of the Event Industry, including history, trends, challenges and advances
- Ethics and Commercialization
- Event Planning and Feasibility
- Event Experiences
- Human Resource Management
- Marketing and Communications
- Operations Management
- Risk Management and Legal Issues
- Financial Management
- Event Governance
- Stakeholder Management and Conflict Resolution
- Event Design
- Event Development
- Event Leveraging
- Innovation, Technology and Events Transformation
- Sustainability and Sustainable Event Management
- Crisis Management and Resilience
- Strategic Management
- Event Portfolio Management
- Evaluation and Impact Assessment
- Placemaking and Regeneration
- Quality of Life and Subjective Wellbeing
- Politics, Power and Human Rights
- Event Tourism Policymaking and Development
- Event Tourism Strategic Planning
- Event Tourism and Sustainability
- Event Tourism Issues and Controversies
- Collaboration and Alliances in Event Tourism
- Best (Event Tourism) Practices of Destination Management Organizations
- Best Practices of Event Organizations
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Structure of the Case Study
Author names and affiliations
Title
Abstract: It should be no more than 100 words. It should report and explain the core ideas of the case in terms of event management or event tourism, description of the policy, functional and operational issues, objectives, and the benefits of the case for the learner.
Subjects: Authors are expected to list the subjects which the case deals with as in keywords – e.g., Event Design, Governance, Stakeholder Management, Marketing, Human Resources, Finance, Strategic Management, Operations, and Contemporary Issues and Trends, Best Practices, etc.
Case narrative:
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- Introduction – Introduce the purpose, region, context, scenario, protagonist(s), issue(s) and theory. The context of the case could be on a real-world event or a hypothetical/fictional one.
- Main Body of the case study – Use your own headings and subheadings; develop scenario identifying issues/problems and particular circumstances, present data to analyze issues underpinned by relevant theories; quotations from interviews and official statements or reports of event organizations can be used to strengthen the case.
- Supporting Evidence – Tables, graphs, figures, industry trends, mission statements, organizational charts, budgets, financial statements, press releases, media stories, videos, interview excerpts, photographs, and technical exigencies can be added as supporting evidence.
- References for further reading – References can be used but they should not be more than five sources.
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Structure of the Teaching Note
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- Learning Objectives – Provide three to five objectives stipulating the case’s expected learning outcomes in gaining knowledge, skills, and competencies. These should be worded concisely starting with an action verb such as identify, analyze, evaluate, compare, explain, develop, establish, etc.
- Target Audience – Specify the suitability of the case for particular classes and different levels of education such as first degree or postgraduate.
- Theoretical Background – Outline and explain the theoretical underpinnings of the case.
- Recommended Readings to Prepare for Case – Provide no more than five key readings.
- Teaching Methods – Specify the teaching methods to be adopted to use effectively the case in the classroom.
- Teaching Instruction and Lesson Plan – Explain the step-by-step teaching process to be followed, how students should be organized, information to be provided, the questions to be raised, and assignments to be submitted by students. A detailed lesson plan should also be provided. Finally, specify the duration of the case and particular main activities.
- Questions and Answers for Analysis – Provide a list of questions with short indicative answers. If the case includes quantitative data, suggest ways and techniques of utilizing the data.In order to promote critical thinking, the teaching note should provide directions for thinking how to solve a problem and not absolute right/wrong answers.
- List of references.
- Online Resources – Any extra learning material such as websites, videos, podcasts, interviews, photos, additional references and sources.
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Formatting Guidelines
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- Use APA style for writing and referencing
- Use British English throughout the text
- Make sure that you have granted written permission for the illustrations used in the case (photos, diagrams etc. but not tables)
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Timeline
20 July 2022 – Submission of Case Studies to Editors
20 August 2022 – Feedback from Editors to Authors
15 October 2022 – Submission of Final Versions to Editors
For questions please contact the editors
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- Vassilios Ziakas: v_ziakas@yahoo.co.uk
- Donald Getz: getz@ucalgary.ca
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