Home Tags Yukyoum Kim
Tag: Yukyoum Kim
International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 1/2 | Sports Marketing Agenda Revisited
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE EFFECT OF SERVICE QUALITY ON FOREIGN PARTICIPANTS’ SATISFACTION AND BEHAVIORAL INTENTION WITH THE 2016 SHANGHAI INTERNATIONAL MARATHON by Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse.
Measurement in Physical Education and Exercise Science, Volume 23, 2019, Issue 4: Critical Statistical and Methodological Issues in Sport Management Research
MPEES covers a wide variety of subjects in the area of measurement research in physical education and exercise science. Each journal section is devoted to theoretical and methodological issues in measurement and statistics. This journal is essential reading for anyone who has a use for quality measurement information in the fields of physical education and exercise science.
The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing.
The European Sport Management Quarterly (ESMQ) publishes articles that contribute to our understanding of how sport organizations are structured, managed and operated. The Journal sets out to enhance our understanding of the role of sport management and sport bodies in social life and the way social, political and economic forces and practices affect these organizations.
The International Journal of Sport Policy and Politics aims to publish articles that address all aspects of sport policy irrespective of academic discipline. Articles that adopt a multi-disciplinary, inter-disciplinary or comparative approach are particularly welcome.