An examination of the effects of outsourcing ticket sales force management
Nels Popp, Jonathan A. Jensen, Chad D. McEvoy, James F. Weiner
Individuals’ intention to use sports wearables: the moderating role of technophobia
Nilsah Cavdar Aksoy, Alev Kocak Alan, Ebru Tumer Kabadayi, Alican Aksoy
Developing a sport fan equity index
Young Do Kim, Marshall J. Magnusen, Yukyoum Kim, Minjung Kim
Sport event tourists’ (SET’s) behavior: a case study of the PyeongChang Winter Olympics
Jinwoo Park, Minhong Kim, John Nauright, Young Hoon Kim
The effectiveness of multiple brand portfolios: the role of directional dominance and brand interference on brand evaluation
June Won, J. Lucy Lee
From knowing the game to enjoying the game: EEG/ERP assessment of emotional processing
Hyun-Woo Lee, Heetae Cho, Emily Lasko, Jun Woo Kim, Woong Kwon
Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club
Joana César Machado, Carla Carvalho Martins, Frederico Correia Ferreira, Susana Costa e Silva, Paulo Alexandre Duarte
Applicability of belief measures for advertising to sponsorship in sport
Do Young Pyun, Heetae Cho, Ho Keat Leng
The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators
Hüseyin Çevik, Kerem Yıldırım Şimşek