Sustained Dominance in Sport and Entertainment: Changing to Maintain
Calvin Nite
From the Front Lines to the Halls of Academia: Charting Ambush Marketing Discourse
Stephen McKelvey
The Business of Sports Marketing: An Interview With Lisa Murray, Chief Marketing Officer and Executive Vice President, Octagon Worldwide
Brianna Newland
Social Program Evaluations: Strategies and Shared Value
Matt Walker and Steven Hills
