Glory Out of Reflected Failure: The examination of how rivalry affects sport fans
Original Research Article, Pages 243-253
Cody T. Havard
- Qualitatively investigated rivalry in United States intercollegiate athletics in direct and indirect competitive settings.
- Identified socialization, in-group bias, sense of satisfaction, and out-group indirect competition as major themes.
- Glory Out of Reflected Failure (GORFing) asserts that fans will rejoice a rival team’s defeat in indirect competition.
- GORFing extends research into disidentification, in-group bias, and schadenfreude.
- Supports using social identity theory to investigate the rivalry phenomenon.
Confirmatory factor analysis of the Purchaser Style Inventory for Sport Products (PSISP)
Original Research Article, Pages 254-264
Eddie T.C. Lam, John Bae
- To date, none of the consumer shopping behavior measuring instruments has been validated.
- This is the first study in the field to cross validate a purchaser style inventory, the PSISP.
- Confirmatory factor analysis shows that the model provides good fit to the data.
- We confirm that the revised PSISP (PSISP-II) is a reliable inventory for measuring consumer decision styles in purchasing sport products.
Not entitled to full text
Achieving compliance in international anti-doping policy: An analysis of the 2009 World Anti-Doping Code
Original Research Article, Pages 265-276
Barrie Houlihan
- Challenges the optimistic assessment of the level of global support for policy towards doping in sport.
- Critically examines the key concepts of adherence/acceptance, implementation and compliance.
- Evaluates the effectiveness of current tools used by WADA and UNESCO to assess compliance.
- Suggests strategies for improving the measurement of compliance and for deepening compliance with the World Anti-Doping Code
Exploring cognitive restructuring: A multi-foci leadership perspective
Original Research Article, Pages 277-291
Shannon Kerwin, Trevor Bopp
- Shared leadership may assist in managing cognitive restructuring in teams.
- Shared leadership is an ongoing process that requires continuous management.
- Leaders are involved in mentoring behaviors that are essential in cognitive restructuring.
- Followers are equal partners in the cognitive restructuring process.
Managing co-creation in professional sports: The antecedents and consequences of ritualized spectator behavior
Original Research Article, Pages 292-309
Heath McDonald, Adam J. Karg
- We conduct the first longitudinal examination of sport ritual behavior using mixed methods.
- Rituals are found to form quickly, and involve adaptations of existing behavior to suit the new teams.
- Fan rituals play a key role in building customer involvement and identification among those who participate, but also benefit those who do not participate directly.
- Management of rituals to avoid possible negative impacts is best done by encouraging fan groups to enforce positive group norms.
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Original Research Article, Pages 310-323
Jason P. Doyle, Robin D. Pentecost, Daniel C. Funk
- Investigates the potential impact of negative celebrity endorser publicity on attitudes towards associated event and sponsor brands.
- Negative stimulus materials highlighting a celebrity endorser’s transgression resulted in weakened attitudes whereas neutral stimulus did not.
- Contributes knowledge to sport sponsorship research and extends research into the sport event category.
- Provides a number of theoretical and managerial contributions surrounding sport sponsorship relationship management.
Role models in sports – Can success in professional sports increase the demand for amateur sport participation?
Original Research Article. Pages 324-336
Felix Mutter, Tim Pawlowski
- We develop a theoretical framework of sporting role models.
- Ordered response regression models were applied to analyze whether professional sports success could motivate sport participation.
- The results of a primary survey show that a motivational effect of professional sports on sport participation exists.
- Increasing age and experience will decrease the motivational effect of professional sports.
- A higher relevance of professional sports will increase the motivational effect of professional sports.
Youth sport volunteers in England: A paradox between reducing the state and promoting a Big Society
Original Research Article, Pages 337-346
Geoff Nichols, Peter Taylor, David Barrett, Ruth Jeanes
- The paper uses survey data to outline the challenges volunteers within youth sport are facing.
- It demonstrates how volunteering in youth sport epitomises the values espoused by the Big Society.
- It emphasises how important continued investment by the state is to maintain work within the voluntary sector.
Achieving organizational de-escalation: Exit strategy implementation among United States collegiate athletic departments
Original Research Article, Pages 347-361
Michael Hutchinson, Adrien Bouchet
- This study investigated de-escalation exit among eight Division I institutions.
- Participants interviewed included decision makers involved in exit implementation.
- Importance of providing objective data in a non-consulting manner.
- Exit implementation should consider the most timely departure possible.
- Decision makers did not engage in impression management.
Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions
Original Research Article, Pages 362-375
Terry Eddy
- College football fans were surveyed about their attitudes toward naming rights.
- Attitudes toward sponsorship predicted sponsor purchase intentions.
- Strong football tradition could hurt purchase intentions for a naming-sponsor.
- These attitudes are not universal, and vary between institutions.
Case Study
Water management in sport
Pages 376-389
Pamm Phillips, Paul Turner
Book Reviews
Social Media in Sport Marketing, T. Newman, J.F. Peck, C. Harris, B. Wilhide. Holcomb Hathaway Publishers, Scottsdale, Arizona (2013), ISBN: 978-1-934432-78-5
Page 390
Ted B. Peetz
Media Relations in Sport, 4th ed., B. Schultz, P.H. Caskey, C. Esherick. FiT Publishing, 262 Coliseum, Morgantown, WV (2014), ISBN: 978-1-935412-94-6
Pages 391-392
Michael L. Naraine
