Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements
Yonghwan Chang, Yong Jae Ko, and Brad D. Carlson
Corporate Social Responsibility in Professional Team Sports Organizations: An Integrative Review
Stefan Walzel, Jonathan Robertson, and Christos Anagnostopoulos
Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication
Christopher Rumpf and Christoph Breuer
The Reverse Socialization of Sport Fans: How Children Impact Their Parents’ Sport Fandom
Craig Hyatt, Shannon Kerwin, Larena Hoeber, and Katherine Sveinson
A New Era for Governance Structures and Processes in Canadian National Sport Organizations
Milena M. Parent, Michael L. Naraine, and Russell Hoye
Disrupting the Disruptor: Perceptions as Institutional Maintenance Work at the 1968 Olympic Games
Kwame J.A. Agyemang, Brennan K. Berg, and Rhema D. Fuller
