The Business of Rugby in the Twenty-First Century: An Introduction to this Special Issue
Rachel J. Batty, Farah Palmer, John Nauright & John Davies
Pages: 209-214 | DOI: 10.1080/24704067.2018.1455152
Considering Ongoing Professionalization in Sport Organizations: A Case Study of the ACT Brumbies Super Rugby Club
Stirling Sharpe, Anthony Beaton & Olan Scott
Pages: 215-236 | DOI: 10.1080/24704067.2018.1432989
Memorisation of Rugby World Cup sponsors: The Home Team Sponsor’s Advantage
Geoff Dickson, Michael Naylor & David Hedlund
Pages: 237-249 | DOI: 10.1080/24704067.2018.1432987
Do the World’s Best Influence On-Field Performance? Estimating the Impact of New Zealand-Born Rugby Coaches on Non-native International Teams
Samuel Andrew Richardson
Pages: 250-265 | DOI: 10.1080/24704067.2018.1432985
Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup
Sarah Gee, Ashleigh-Jane Thompson & Rachel J. Batty
Pages: 266-283 | DOI: 10.1080/24704067.2018.1432991
Power and Control in School Rugby: An Hermeneutic Interpretation of the Pedagogical Intentions of Five Secondary School Rugby Coaches in New Zealand
Blake Bennett & Glenn Fyall
Pages: 284-301 | DOI: 10.1080/24704067.2018.1432986
Communal Brand Associations as Drivers of Team Identity and Consumer Behavior
Henry Wear, Stephen Hills, Bob Heere & Matthew Walker
Pages: 302-320 | DOI: 10.1080/24704067.2018.1432990
