Digital transformation at Nestlé: Playing to win
Pete Blackshaw, Global Head, Digital Marketing and Social Media, Nestlé- 10 rules for effective branded content: Skype’s experience
Shana Pearlman, Social Media Manager, Skype, Nadina Guglielmetti, Chief Digital Officer, Emily Listfield, Chief Content Officer, Kaplow - Does sports marketing work? How is it measured?
Scott Horowitz, VP, Mktg Partnership Activation, Phoenix Suns - Quo vadis digital brand advertising? The shift from online performance to more holistic brand efficiency measurement and the need for standardised online ad formats
Karim H. Attia, CEO, nugg.ad - B2B event sponsorship: Generating value through strategy and metrics
Kate Phillips Connolly, Director, Bretzel Bakery and Aidan Connolly, VP, Corporate Accounts, Alltech - The influence of gender on baseball sponsorship activation tactics
Mark Dodds, Associate Professor, Suny Cortland, Larry Degaris, President, Sponsorship Research & Strategy and Dave Perricone, Assistant Professor, Centenary College and former Senior Director of Merchandise, New Jersey Devils Hockey Club - Collaboration: The no. 1 strategy for reaching ‘Bottom of the Pyramid’ customer segments in emerging global markets
Ardi Kolah, Expert Review Panel Member, Cabinet Office - Luxury counterfeit purchasing: The collateral effect of luxury brands’ trading down policy
Jeannoël Kapferer, Professor and Anne Michaut, Adjunct Professor, Hec Paris - Sponsored social: What is it worth? The value chasm between brand and influencers
Ted Murphy, Founder & CEO and Ryan Schram, Chief Operating Officer, IZEA - Brand awareness: A community perception of a non-profit organisation
Julia Cronin-Gilmore, Assistant Professor, Myra Jo Bates, Assistant Professor, Marketing, Doug Brown, Assistant Professor, College of Business Administration, Bellevue University
Digital transformation at Nestlé: Playing to win
