Student Research
The Word-of-Mouth Phenomenon: Its Presence and Impact in a Sport Setting
Megan B. Shreffler, Stephen D. Ross
Fan Identification Gone Extreme: Sports Communication Variables Between Fans and Sport in the Ultimate Fighting Championship
Natalie A. Brown, Michael B. Devlin, Andrew C. Billings
Industry Interviews
Interview With Dan Lee, Communication Specialist, Zipp Speed Weaponry
Heather L. Dichter
Interview With Ken Aagaard, Executive Vice President of Operations and Production Services, CBS Sports
Travis Vogan
Original Research
Integrated Impression Management in Athletics: A Qualitative Study of How NCAA Division I Athletics Directors Understand Public Relations
Angela N. Pratt
Framing the Octagon: An Analysis of News-Media Coverage of Mixed Martial Arts
Carla Almeida Santos, Scott Tainsky, K. Alexander Schmidt, Changsup Shim
Case Studies
Revisiting Image-Restoration Strategies: An Integrated Case Study of Three Athlete Sex Scandals in Sports News
Juan Meng, Po-Lin Pan
