Scholarly Commentary
Scholarly CommentaryFrom Locker Room to Limelight: Exploring College Athlete Heightened Visibility, Branding Challenges, and Safety in the Age of Name, Image, and Likeness
Katie M. Brown, Adebowale Esho, and Jimmy Sanderson
Pages: 129–135
Visual Athlete Rebrands: Discussing the Factors That Influence Athletes to Alter Their Personal Brand Logo
Zack P. Pedersen, Matthew Blaszka, and Patrick Walsh
Pages: 136–143
Student Research
How Fandom, Union Sentiment, and Game Knowledge Influence U.S. Sports Journalism Students’ Sympathies During a Major League Baseball Labor Dispute Talia Massi, Andrew Jordan, Ashley Greer, and Sada Reed
Pages: 144–151
Loser Language: Examining National Basketball Association Players’ Image-Repair Strategies Following a Loss
Robert Hoffman, Chris Corr, Christopher Atwater, and Sabrina Fanelli
Pages: 152–159
Original Research
Sports News and the Artificial-Intelligence-Generated Article: Examining Identity and the Influence of Human Versus Artificial-Intelligence Authorship on Perceptions of Credibility and Online Share Likelihood
Sean R. Sadri, Jessica L. Payne, Kenon A. Brown, and Andrew C. Billings
Pages: 160–174
Not the Michigan State University of Old? A Critical Discourse Analysis of Crisis Communication
Evan Frederick, Ann Pegoraro, and Katherine Sveinson
Pages: 175–186
Coaching With Social Media: The Coach–Athlete Performance Team
Elyse Gorrell
Pages: 187–196
Decoding Fan Engagement: An Eye-Tracking Analysis of Attention Allocation on Sport Teams’ Facebook Pages
Yongjae Kim and Seungbum Lee
Pages: 197–212
Still the Outsiders? Women in Sport Journalism
Alex Harris and Ali Bowes
Pages: 213–223
Streaming Live From Paris: Comparison of the Broadcast Commentaries of the Olympic and Paralympic Volleyball Tournaments
Kelsey Slater and Noah Backes
Pages: 224–232
Navigating Gender Roles From the Sports Sidelines: Gender Schemas and Industry Expectations of Female Sideline Reporters
Sean R. Sadri, Nicholas R. Buzzelli, Jessica L. Payne, and Andrew C. Billings
Pages: 233–243
Case Study
Online Public Opinion Assessment for Sport Events Using Text Sentiment Analysis: A Case Study of Chinese Weibo Responses to the Summer Olympic Games in Tokyo
Jianjun Li, Yafei Hu, Yile Tang, Qin Zhang, and Bo Li
Pages: 244–254
Book Reviews
Event Management in Sport, Recreation, and Tourism: Theoretical and Practical Dimensions, 4th Edition
Vandy Pacetti-Donelson
Pages: 255–256
The NCAA and the Exploitation of College Profit-Athletes: An Amateurism That Never Was
Norm O’Reilly
Pages: 257
Research Handbook on Corporate Social Responsibility in Sport
Sinhae Roh
Pages: 258–259
