Student Research
Student ResearchIncreasing Sport Fans’ Receptivity to Sustainability Messaging Through the Enhancement of Brand Authenticity
Chanwook Do, Minjung Kim, Brian P. McCullough, Han Soo Kim, Hyun-Woo Lee
Pages: 241-251
DOI: 10.1123/ijsc.2024-0025
Exploring the Influence of Match Fixing on Consumer Motivations to Watch Esports: Perspectives From Brand Producers
Michael L. Williamson, Kevin Filo, Jason Doyle, Brooke Harris-Reeves
Pages: 252-264
DOI: 10.1123/ijsc.2024-0037
Industry Interview
Interview With Jane MacNeille, Senior Vice President of Player Communications at LIV Golf
Trajan Cunningham
Pages: 265-268
DOI: 10.1123/ijsc.2024-0049
Original Research
“Doing What’s Best for Me”: A Cultural Values Comparison of Social Media Responses to Kyrie Irving’s COVID-19 Vaccination Status
Sitong Guo, Andrew C. Billings, Joshua R. Jackson, Suyu Chou
Pages: 269-278
DOI: 10.1123/ijsc.2024-0001
Mediated Sports Money: An Analysis of the Relationship Between Sports Media Consumption and College Students’ Perceived Financial Understanding
Patrick C. Gentile, Zachary W. Arth, Emily J. Dirks, Nicholas R. Buzzelli
Pages: 279-287
DOI: 10.1123/ijsc.2024-0015
Examining Audiences’ Information-Seeking Behavior Surrounding the Super Bowl and Sex Trafficking: Insights From Google Trends Data
Wenche Wang, Stacy-Lynn Sant, Elizabeth King
Pages: 288-298
DOI: 10.1123/ijsc.2024-0017
“We Love You, Katie”: A Critical Discourse Analysis of Stanford University’s Response to the Passing of Katie Meyer
Natalie Bunch, Lauren Beasley, Janie Copple
Pages: 299-314
DOI: 10.1123/ijsc.2024-0035
Case Studies
A Case-Study Examination of the Apologia and Antapologia of U.S. Track and Field Athlete Shelby Houlihan
Robert Hoffman, Chris Corr, Christina L.L. Martin
Pages: 315-324
DOI: 10.1123/ijsc.2023-0233
A Case Study of Marcus Rashford: The People’s Champion, a “National Treasure,” and an Inspirational Personal Brand
John Vincent, John Harris, John S. Hill, Melvin Lewis
Pages: 325-337
DOI: 10.1123/ijsc.2024-0026
Augmented Basking in Reflected Glory? A Case Study of Psychological Mechanisms Underlying Sport Fans’ Augmented Reality Filters
Jingyue Tao, Natalie Brown-Devlin, Ali Forbes
Pages: 338-349
DOI: 10.1123/ijsc.2024-0030
…plus six book reviews.
