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    International Journal of Sport Communication, Volume 17, 2024, No. 3

    The mission of IJSC is to provide a platform for academics and practitioners to disseminate research and information from diverse fields such as critical studies, sport management, advertising, etc. The Forum Editor’s pick from the current issue: A Case Study of Marcus Rashford: The People’s Champion, a “National Treasure,” and an Inspirational Personal Brand by John Vincent, John Harris, John S. Hill, Melvin Lewis.
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