International Journal of Sport Communication, Volume 15, 2022, No. 2

Scholarly Commentary

Legacy Branding: The Posthumous Utilization and Management of Athlete Brands
Antonio S. Williams, Zack P. Pedersen, Kelly J. Brummett
Page: 85–92
DOI: 10.1123/ijsc.2021-0114

Student Research

Using Profanity and Negative Sentiments: An Analysis of Ultimate Fighting Championship Fighters’ Trash Talk on Fans’ Social Media Engagement and Viewership Habits
Duarte Tereso, Sérgio Moro, Pedro Ramos, Teresa Calapez, Joana M. Costa, Tyler Ratts
Page: 93–102
DOI: 10.1123/ijsc.2021-0080

Original Research

Optimizing Social Media Engagement in Professional Sport: A 3-Year Examination of Facebook, Instagram, and Twitter Posts
Michael L. Naraine, Jordan T. Bakhsh
Page: 103–116
DOI: 10.1123/ijsc.2021-0079

Media Presentations of Olympic Victories and Nation-Related Identification Among Viewers: The Influence of Emotions Induced by Sportscasts
Michael Mutz, Markus Gerke
Page: 117–126
DOI: 10.1123/ijsc.2021-0103

The World is Watching Women’s Soccer: Audiences’ Multiplatform Experience During the World Cup
Tang Tang, Christiana Schallhorn, Qing Guo, Danielle Sarver Coombs
Page: 127–138
DOI: 10.1123/ijsc.2021-0121

The ESPNification of Football Bowl Subdivision College Football: The Adoption of an Integrated Marketing Communication Televisuality in Football Bowl Subdivision Bowl Game Broadcasts
Chris Corr, Crystal Southall, Richard M. Southall
Page: 139–147
DOI: 10.1123/ijsc.2021-0124

Sports Media as Empathy Facilitator: The Contrasting Influence of Paralympic and Olympic Content
Kim Bissell, Andrew C. Billings, Bumsoo Park
Page: 148–157
DOI: 10.1123/ijsc.2022-0009

The Impact of Media Globalization of English Football: The Kuwaiti Experience
Ali A. Dashti, Richard Haynes, Husain A. Murad
Page: 158–166
DOI: 10.1123/ijsc.2022-0025

“I Didn’t Talk to Anybody”: An Ethnography of Basketball as a Communicative Act of Resilience
Matthew Charles Higgins
Page: 167–176
DOI: 10.1123/ijsc.2022-0033

Book Reviews

The Parents’ Guide to Education-Based Athletics: Everything They Should and Need to Know
Brian Mancuso
Page: 177–178
DOI: 10.1123/ijsc.2022-0030

Volleyball—An Ethnographic Drama
Frederick L. Battenfield
Page: 179–181
DOI: 10.1123/ijsc.2022-0057

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