From place branding to placemaking: the role of events
Greg Richards
Events and placemaking: the case of the Festival Internacional Cervantino in Guanajuato, Mexico
Daniel Barrera-Fernández and Marco Hernández-Escampa
Understanding the creation of destination images through a festival’s Twitter conversation
Lluís Garay and Soledad Morales Pérez
The “old” and the “new”: events and placemaking in Luang Prabang, Laos
Russell Staiff and Robyn Bushell
Reconnecting with place through events
Alexandra Coghlan, Bev Sparks, Wei Liu, and Mike Winlaw
Creating an eventful rural place: Akaroa’s French Festival
Joanna Fountain and Michael Mackay
