Call for Papers | “Managing and Marketing Soccer” | Special issue of Journal of Shanghai University of Sport

Guest Co-Editors

  • James J. Zhang
  • N. David Pifer
  • Yan Wang

ManU-marketing-620

In recent years, soccer has managed to establish and expand upon its status as “the world’s sport.” As evidenced by the rising number of participants at the youth and recreational levels, and the record-breaking television deals that are funding and promoting the top international leagues and competitions, the sport is continuing to make strides at a variety of levels. In fact, soccer, which has always been popular in Europe and South America, is now garnering increased attention in the previously reluctant markets of Africa, Asia, and North America. The overall attention devoted to the sport is also bridging numerous socio-economic, racial, and gender-related gaps, powering forward a global phenomenon that has been able to stand the tests of time and culture.

In lieu of soccer’s continued dominance in global sport, appeal to a wide variety of audiences, and persistent expansion into the market frontiers of Africa, Asia, and North America, it has become highly pertinent for scholars and practitioners to look into the managerial forces that drive its growth and sustainability across all levels.

Beginning with the grassroots systems that are in place for youth development, and culminating in the billions of dollars in revenues that drive the highly competitive professional leagues in Europe and abroad, the spectrum in which management and marketing theories can be applied and analyzed is ripe with new prospects. In fact, soccer’s continued growth has brought forth new opportunities and challenges as teams and programs operate in an increasingly competitive environment and promote their products and services in a complex, globalized marketplace.

Therefore, in an effort to examine contemporary issues, formulate theories, identify best practices and guidelines, and contribute to soccer’s continued growth, the co-editors of this Special Issue would like to invite research paper submissions focused on a variety of topics of management and marketing as they pertain to the soccer industry at all levels. The Journal of Shanghai University of Sport (JSUS) is a leading journal and ranked among the top three journals in the field of sport and exercise science in China. Consistent with the aims and objectives of JSUS, this Special Issue intends to seek contributions that critically examine, debate, and shed light on soccer management and/or marketing. We are especially interested in empirical, theoretical, critical, and case studies focusing on a wide spectrum of research questions in a local or global setting.

Submission Guidelines

Manuscripts should be submitted in English and follow the guidelines in the Publication Manual of the American Psychological Association (www.apa.org).

  • Articles that detail the results of original work are accorded high
  • Research articles should be well-grounded conceptually and theoretically, and be methodologically
  • Qualitative and quantitative pieces of research are equally
  • Manuscripts should normally total approximately 9,000 to 15,000 words, including all texts, tables, figures, and references.
  • Articles should include an abstract of no more than 150
  • All research papers submitted will be peer reviewed, usually by three reviewers; authors will normally receive a decision regarding publication within six to eight
  • Manuscripts must not be submitted to another journal while they are under review by JSUS, nor should they have been previously
  • The guest editors are keen to discuss and advise on proposed research projects, but there is no guarantee of
  • Manuscripts should be submitted via e-mail to Dr. James J. Zhang (jamesz48@uga.edu) no later than July 1, 2016.

Contact Details for the Guest Co-Editors:

Dr. James J. Zhang
International Center for Sport Management (ICSM)
354 Ramsey Center; University of Georgia, Athens, GA 30602, USA Tel. 01-706-542-4420;
E-mail: jamesz48@uga.edu

N. David Pifer
International Center for Sport Management (ICSM)
347 Ramsey Center; University of Georgia, Athens, GA 30602, USA Tel. 01-706-542-3827;
E-mail: dpifer@uga.edu

Dr. Yan Wang
College of Sport Economics and Management
Shanghai University of Sport; 399 Chang Hai Road, Shanghai 200438, China Tel. 086-159-0160-9767;
E-mail: wangyan2@sus.edu.cn

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