Articles
Jumping to conclusions – an analysis of the NBA Draft Combine athleticism data and its influence on managerial decision-making
Tobias Berger, Frank Daumann
Augmenting the formation of esports gameplay intention: interaction effects of genre and gender
Wooyoung (William) Jang, Kevin K. Byon, Antonio Williams, Paul M. Pedersen
Analysis of price bundling and framing: the impact of availability and discount messaging
Misun Won, Stephen L. Shapiro
The moderating role of consumers’ ad perception in athlete endorsement effectiveness
Soojin Kim, Yongjae Kim, Seungbum Lee, Younghan Lee, Eun Yeon Kang, Mi-Lyang Kim
Personal branding on Instagram: an examination of Iranian professional athletes
Zahra Sharifzadeh, Natasha T. Brison, Gregg Bennett
Developing flourishing among employees in the college sport workplace
Logan Schuetz, Bomin Paek, Brent D. Oja, Minjung Kim
Football fans and stakeholder theory – A qualitative approach to classifying fans in Germany
Johannes Jaeger
Gamification through fantasy sports – Empirical findings from professional sport leagues
Markus Buser, Herbert Woratschek, B. David Ridpath
