Tag: sport business

Journal of Brand Strategy provides detailed, practical articles from leading branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world.

Original Contributions Financial Performance and Corporate Governance in the European Football IndustryPanagiotis E. Dimitropoulos and Athanasios TsagkanosJapanese Professional Soccer Attendance and the Effects of Regions,...

Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants Andrea N. Eagleman and Brian D. KrohnAttracting Facebook “Fans”: The Importance of Authenticity and...

ArticlesA unified theory of brand management: How your promise equation can make or break your brand Randall S. Rozin, Global Director, Brand Management and Marketing...

Miscellany Special thanks to our guest reviewers of 2012 Holger Preuss Pages: 435-436Articles The (Neo) institutionalization of legacy and its sustainable governance within the Olympic Movement Becca Leopkey &...

av Søren Bang, Idrættens AnalyseinstitutDet nye danske online-magasin Sport Executive vil styrke den kritiske dækning af sport og idræt som branche og samfundsmæssig magtfaktor. Magasinet bliver gratis...