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    International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 1/2 | Sports Marketing Agenda Revisited

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.

    International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 1/2: Sports Entrepreneurship and Innovation

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.

    Sport, Business and Management: An International Journal, Volume 8, 2018, Issue 5

    Sport, Business and Management serves to promote the development of a coherent, high-quality body of work in sport, business and management, an area that has until now been largely overlooked by academia despite being one of the few industries to warrant its own daily section in most newspapers.

    An interesting and much-needed book that could have done better

    Innovation and entrepreneurship, social or not, in a sports setting is a new field within sport studies. Vanessa Ratten & João J. Ferreira’s edited volume Sport Entrepreneurship and Innovation (Routledge 2017) can possibly claim the spot of key text in this unplowed field, but according to our reviewer, Daniel Bjärsholm, its shortcomings may well prevent that.
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