Introduction
IntroductionSport, business and society
Vijay Pereira & Daicy Vaz
Pages: 1062-1067 | DOI: 10.1080/17430437.2025.2560163
Research Articles
The nonwestern takeover of global sports: sportswashing or global power shift?
Amit Gupta
Pages: 821-834 | DOI: 10.1080/17430437.2025.2560169
The 2020 EventRights Mobility Project: investigating Atlanta’s compliance with FIFA’s human rights bidding requirement in planning and designing security and safety measures for the 2026 FIFA Men’s World Cup
David Villah Dan-Azumi
Pages: 835-856 | DOI: 10.1080/17430437.2025.2560171
Leveraging Olympic champion athletes as a communication tool: a neuromarketing study
Dongye Lyu, Ziyuan Xu & Luis Mañas-Viniegra
Pages: 857-879 | DOI: 10.1080/17430437.2025.2560176
Sport communication digital ecosystem development: Lega Basket Italia case study
Francesco Russo, Alessandro Baroncelli, Alessia Munnia & Marco Romano
Pages: 880-895 | DOI: 10.1080/17430437.2025.2560179
Exploring stakeholders’ perceptions and experiences of legacy management in the Beijing Winter Olympics: a qualitative inquiry using grounded theory
Jie Xiao & Jian Xu
Pages: 896-919 | DOI: 10.1080/17430437.2025.2560183
Indians at overseas sports mega events: a study of Indian attendance at Olympics, FIFA Men’s Football World Cup and ICC Men’s Cricket World Cup in the twenty-first century
Kausik Bandyopadhyay & Kaushik Ghosh
Pages: 920-932 | DOI: 10.1080/17430437.2025.2560184
A balancing act? An investigation of paradoxical tensions related to corporate social responsibility implementation in professional football
Marie B. De Cock, Cleo Schyvinck, Annick Willem & Bram Constandt
Pages: 933-954 | DOI: 10.1080/17430437.2025.2560190
Open Access
The concept of political neutrality – where we are at?1
Marko Begović
Pages: 955-968 | DOI: 10.1080/17430437.2025.2560193
Contingencies in the sports industry performance: Chinese Western firms’ narratives, city clustering and governance structure effects
Tariq H. Malik
Pages: 969-1002 | DOI: 10.1080/17430437.2025.2560198
The “real” Chak De girls
Gargi Raut
Pages: 1003-1015 | DOI: 10.1080/17430437.2025.2560202
Brand equity of football in India: an exploratory study to understand why millennials have a love hate relationship with Indian football
Shawnn Coutinho & Ashley Furtado
Pages: 1016-1033 | DOI: 10.1080/17430437.2025.2560194
Conceptualizing and exploring the unethical ProTeam behaviour in team sports
Yashika Shukla, Ankur Kushwaha & Vigneashwaran K
Pages: 1034-1061 | DOI: 10.1080/17430437.2025.2560200
