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    Home Journals Journal of Sport Management, Volume 37, 2023, Issue 3

    Journal of Sport Management, Volume 37, 2023, Issue 3

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    Zeigler Lecture

    Open Access
    “The Best Teacher Is Also a Student”: Improving Qualitative Research Literacy by Learning From My Mistakes
    Larena Hoeber
    Pages: 157-164
    DOI: 10.1123/jsm.2023-0006

    Articles

    Fashion Versus Comfort: Exploring the Gendered Marketing Messages of Sport Team Licensed Merchandise
    Katherine Sveinson, Larena Hoeber
    Pages: 165-178
    DOI: 10.1123/jsm.2022-0044

    The Effect of Remote Work on Family and Work Dynamics Within the Sport Industry
    Matt R. Huml, Elizabeth A. Taylor, Eric M. Martin
    Pages: 179-190
    DOI: 10.1123/jsm.2022-0082

    Analogous Forecasting for Predicting Sport Innovation Diffusion: From Business Analytics to Natural Language Processing
    Liz Wanless, Michael L. Naraine
    Pages: 191-202
    DOI: 10.1123/jsm.2022-0026

    A Segmentation Analysis of American Sports Bettors by Involvement
    Brendan Dwyer, Stephen L. Shapiro, Joris Drayer
    Pages: 203-216
    DOI: 10.1123/jsm.2021-0335

    (Shutterstock/Vasyl Shulga)

    Does It Matter if Sport Fans “Root for the Home Team?” A Test of the Team Identification–Social Psychological Health Model
    Benjamin J.I. Schellenberg, Patrick Gaudreau
    Pages: 217-225
    DOI: 10.1123/jsm.2022-0029


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