Journal of Sport Management, Volume 37, 2023, Issue 3

Zeigler Lecture

Open Access
“The Best Teacher Is Also a Student”: Improving Qualitative Research Literacy by Learning From My Mistakes
Larena Hoeber
Pages: 157-164
DOI: 10.1123/jsm.2023-0006


Fashion Versus Comfort: Exploring the Gendered Marketing Messages of Sport Team Licensed Merchandise
Katherine Sveinson, Larena Hoeber
Pages: 165-178
DOI: 10.1123/jsm.2022-0044

The Effect of Remote Work on Family and Work Dynamics Within the Sport Industry
Matt R. Huml, Elizabeth A. Taylor, Eric M. Martin
Pages: 179-190
DOI: 10.1123/jsm.2022-0082

Analogous Forecasting for Predicting Sport Innovation Diffusion: From Business Analytics to Natural Language Processing
Liz Wanless, Michael L. Naraine
Pages: 191-202
DOI: 10.1123/jsm.2022-0026

A Segmentation Analysis of American Sports Bettors by Involvement
Brendan Dwyer, Stephen L. Shapiro, Joris Drayer
Pages: 203-216
DOI: 10.1123/jsm.2021-0335

(Shutterstock/Vasyl Shulga)

Does It Matter if Sport Fans “Root for the Home Team?” A Test of the Team Identification–Social Psychological Health Model
Benjamin J.I. Schellenberg, Patrick Gaudreau
Pages: 217-225
DOI: 10.1123/jsm.2022-0029

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