Journal of Sport Management, Volume 36, 2022, Issue 2


Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China
Anton Behrens, Yanxiang Yang, Sebastian Uhrich
Page: 105–117
DOI: 10.1123/jsm.2020-0426

What Are the Benefits of Hosting a Sporting Mega Event? Evidence From Industrial Firms in China
Ted Hayduk, Johan Rewilak
Page: 118–129
DOI: 10.1123/jsm.2020-0270

Feminine and Sexy: A Feminist Critical Discourse Analysis of Gender Ideology and Professional Cheerleading
Lauren C. Hindman, Nefertiti A. Walker
Page: 130–144
DOI: 10.1123/jsm.2020-0222

The Attention Economy and Esports: An Econometric Analysis of Twitch Viewership
Nicholas M. Watanabe, Hanhan Xue, Joshua I. Newman, Grace Yan
Page: 145–158
DOI: 10.1123/jsm.2020-0383

Basketball’s Black Tax? An Examination of Historically Black College and University Men’s Basketball Guarantee Game Compensation
Willis A. Jones, Wayne L. Black
Page: 159–170
DOI: 10.1123/jsm.2020-0206

Sports Sponsorship Announcements and Marketing Capability
Kamran Eshghi, Hesam Shahriari, Sourav Ray
Page: 171–187
DOI: 10.1123/jsm.2020-0294

A Dichotomy of Sport Sponsorships: Does the Nature of Competition Among Sponsors Matter?
Thomas W. Doellman, Brian R. Walkup, Adrien Bouchet, Brian R. Chabowski
Page: 188–198
DOI: 10.1123/jsm.2020-0203

Open Access
Increasing Human Capital of Coaches—An Investigation Into Individual and Organizational Factors
Christoph Breuer, Svenja Feiler, Lea Rossi
Page: 199–209
DOI: 10.1123/jsm.2020-0319

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