Special Issue: Sport Consumer Behavior
Sport Consumer Behavior Research: Improving Our Game
Daniel C. Funk, Daniel Lock, Adam Karg, Mark P. Pritchard
The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time
Thilo Kunkel, Jason P. Doyle, Daniel C. Funk, James Du, Heath McDonald
New Team, New Fans: A Longitudinal Examination of Team Identification as a Driver of University Identification
Matthew Katz, Bob Heere
Forty Years of BIRGing: New Perspectives on Cialdini’s Seminal Studies
Jonathan A. Jensen, Brian A. Turner, Elizabeth B. Delia, Jeffrey James, T. Christopher Greenwell, Chad D. McEvoy, Stephen Ross, Chad Seifried, Patrick Walsh
No More “Good” Intentions: Purchase Behaviors in Sponsorship
Noni Zaharia, Rui Biscaia, Dianna P. Gray, David K. Stotlar
Coping With Athlete Endorsers’ Immoral Behavior: Roles of Athlete Identification and Moral Emotions on Moral Reasoning Strategies
Joon Sung Lee, Dae Hee Kwak, Jessica R. Braunstein-Minkove
Determinants of Word-of-Mouth Influence in Sport Viewership
Akira Asada, Yong Jae Ko
Consumer Interest in Major League Baseball: An Analytical Modeling of Twitter
Nicholas Watanabe, Grace Yan, Brian P. Soebbing
