It’s All About My Team: Mega–Sport Events and Consumer Attitudes in a Time Series Approach
Anahit Armenakyan, Norm O’Reilly, Louise Heslop, John Nadeau, and Irene R. R. Lu
From Assessment to Purchase: A Three-Stage Model of the Marketing Funnel in Sponsorship Activities
Marco Visentin, Daniele Scarpi, and Gabriele Pizzi
The Contributions of Special Events to Sport-for-Development Programs
Nico Schulenkorf
Fantasy Sport, FoMO, and Traditional Fandom: How Second-Screen Use of Social Media Allows Fans to Accommodate Multiple Identities
Ben A. Larkin and Janet S. Fink
The Cameo Effect of Host Country and the Transitory Mega-Event: Patterns of Effect on Sponsorship Evaluation for Sport Tourists and Residents
John Nadeau, Norm O’Reilly, Erdinc Cakmak, Louise Heslop, and Sonja Verwey
Like Father, Like Son: Analyzing Australian Football’s Unique Recruitment Process
Mark F. Stewart, Constantino Stavros, Pamm Phillips, Heather Mitchell, and Adrian J. Barake
Illuminating Centralized Users in the Social Media Ego Network of Two National Sport Organizations
Michael L. Naraine and Milena M. Parent
Applying a Communicating Vessels Framework to CSR Value Co-creation: Empirical Evidence From Professional Team Sport Organizations
Dimitrios Kolyperas, Christos Anagnostopoulos, Simon Chadwick, and Leigh Sparks
