Articles
Estimating Consumer Spending on Tickets, Merchandise, and Food and Beverage: A Case Study of a NHL Team
Katharine Kelley, Michelle G. Harrolle, Jonathan M. Casper
Does Club Size Matter? An Examination of Economies of Scale, Economies of Scope, and Organizational Problems
Pamela Wicker, Christoph Breuer, Markus Lamprecht, Adrian Fischer
Conceptualizing and Measuring the Use of Student-Athlete Likeness in EA’s NCAA Football
Thomas A. Baker, Kevin K. Byon, Beth A. Cianfrone, John Grady
Determinants and Consequences of the Perceived Social Impact of a Sport Event
Yuhei Inoue, Cody T. Havard
Uncertainty of Outcome and Radio Policy in Professional Road Cycling
Daniel J. Larson, Joel Maxcy
Evaluating the Implementation of a Professional Sport Team’s Corporate Community Involvement Initiative
Lisa A. Kihl, Kathy Babiak, Scott Tainsky
A Critical Review of Theoretical and Methodological Issues in Consumer Satisfaction Research and Recommendations for Future Sport Marketing
Yu Kyoum Kim, Marshall Magnusen, Yu Kyoum Kim
Determinants of Regional Sport Network Television Ratings in MLB, NBA and NHL
George Foster, Norm O’Reilly, Carlos Shimizu, Neal Khosia, Ryan Murray
Off the Press
Sports on Television: The How and Why Behind What You See
Michael M. Goldman
Beyond the Scoreboard: An Insider’s Guide to the Business of Sport
Jason W. Lee
Sport Management Digest
Sport Management Digest May 2014
Jeremy S. Jordan
