Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality
Jamie Carlson, Aron O’Cass
A Proposal for Incentive-Compatible Revenue Sharing in Major League Baseball
Michael G. Wenz
A New Approach to Stadium Experience: The Dynamics of the Sensoryscape, Social Interaction, and Sense of Home
Seunghwan Lee, Hyun Jae Lee, Won Jae Seo, Chris Green
Sponsorship Linked Internal Marketing (SLIM): A Strategic Platform for Employee Engagement and Business Performance
Francis Farrelly, Stephen Greyser
The Viewer’s Reception and Processing of Sponsorship Information in Sport Telecasts
Christoph Breuer, Christopher Rumpf,
A New Age of Demand-Based Pricing: An Examination of Dynamic Ticket Pricing and Secondary Market Prices in Major League Baseball
Stephen L. Shapiro, Joris Drayer,
