Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge
Matthias Limbach, Steffen Schmidt, Klaus-Peter Wiedmann, Sascha Langner & Michael Schiessl
Pages: 211-235 | DOI: 10.1080/24704067.2018.1477520
Beyond Legacy: Assessing Olympic Games Performance
Jean-Loup Chappelet
Pages: 236-256 | DOI: 10.1080/24704067.2018.1537681
An Online Dimension of Sports Fanship: Fan Activity on NFL Team-Sponsored Websites
Nicky Lewis & Walter Gantz
Pages: 257-270 | DOI: 10.1080/24704067.2018.1441739
Power Bases and Job Satisfaction in Sports Organizations
Majd Megheirkouni
Pages: 271-290 | DOI: 10.1080/24704067.2018.1442238
Does a Satisfied Customer Care about Price? The Link between Customer Satisfaction and Price Sensitivity in the Commercial Martial Arts Industry
Lei Ouyang, Eric Hungenberg & Dianna Gray
Pages: 291-311 | DOI: 10.1080/24704067.2018.1457971
